More marketing success through video and personalization
Data-driven marketing uses data to create personalized campaigns. Through personalization and the use of interactive media such as videos, companies improve the customer experience, increase lead generation and boost ROI. The goal: satisfied and loyal customers.
The benefits of data-driven marketing for your company
Data-driven marketing focuses on the analysis and use of data. By carefully evaluating collected data, you can make informed decisions that significantly optimize your marketing strategies. This approach enables you to develop targeted and personalized campaigns that significantly improve the customer experience.
Our solution
Our Video:up solution sets new standards for personalized interaction with your customers, citizens, donors and others.
The core idea of this innovative solution is to integrate relevant information about the respective addressee into a dynamically generated film. In this way, you create real opportunities for interaction, similar to videos on Instagram, but personalized for your target group.
The film is made up of short video sequences that are either controlled by personalized transfer parameters or influenced by the user's active interaction. With this flexible and targeted approach, you guarantee an immersive, personalized experience that is both informative and entertaining.
Which use cases will be better supported by the solution in the future?
What makes the solution so innovative?
The videos are created in real time for each individual user as soon as the movie is accessed via the link provided. This allows you to achieve maximum individualization.
Our solution efficiently manages the individual video sequences and the set of rules according to which the films are compiled. In addition, pauses can be integrated into the video, in which the user has to make a selection, for example. This activates the attention span and encourages longer interaction.
The viewer is only provided with a link with a hash value. The data for the video content is loaded dynamically on the server side, which means that no personal data is transmitted at any time outside the browser session through which the user accesses the film. In this way, we guarantee maximum security for your information.
Why is video marketing important?
The use of video content in the marketing mix is becoming increasingly important, as videos are particularly effective at attracting the attention of the target group and conveying messages clearly and emotionally.
- Posts with videos achieve 6 times higher interaction rates on platforms such as Facebook than pure text or image posts.
- According to Cisco, 80% of all internet traffic will be generated by videos by 2025.
- According to Wyzowl, 84% of respondents said they were convinced of a product or service after watching a brand video.
Your advantages at a glance
Peter Hildenbrand
90491 Nuremberg
Want to know more?
Through the consistent use of data-driven marketing and personalized media, you create a solid foundation for sustainable success and satisfied customers.