Improve your master data quality in SAP and Salesforce. Use international reference data to make informed business decisions with Marlin Content.
B2B Master Data

B2B Master Data in SAP & Salesforce

Match your master data with international reference data and expand field information in SAP or Salesforce directly. The ISO-Gruppe offers you access to a variety of data providers and provides Marlin Content (MCT), a technical standard solution for easy integration.

Identify, Enrich and Update Master Data

Optimize your business partner master data by synchronizing it with international company databases and enriching it directly in SAP or Salesforce. This improves data quality and provides a solid foundation for informed business decisions.

Your Requirements

Checking whether the company exists
Integrated data quality tools for optimized data creation
Adopting the correct company address and address
Enrichment of business and marketing data in SAP
Investigation of the parent company
Better evaluations and market segmentation
Strategic corporate decisions based on complete business partner data
Support for meeting the new requirements under AnaCredit
Quick and easy creation of business master data in CRM
Proactive support as company data changes

Our Solution

Marlin Content Technology (MCT) connects different providers directly to SAP and CRM systems. When creating and modifying master data, MCT matches the company against an international company database and enriches the master record with information.


The update service queries the previously identified master records at intervals for changes – for example, once a month. Detected field changes are either changed automatically or for confirmation in a monitor, depending on the customizing settings. The update service ensures that the master data is checked consistently and that a high level of data quality is maintained.


Existing master data can be selected and identified using an automated test run. After checking the results, Marlin Content enriches the content IDs (PB-ID, BIP-ID or DUNS number) with the selected field information on the master record.

SAP Master Data: Data Quality

Content

Company name, business form, street, house number, postcode, city, country
Geographic information (longitude and latitude)
Email, website, fax number, phone number
Commercial register for DE, tax number, VAT registration number, industry code
Annual turnover, number of employees, company status
Managing director, year of foundation
National or international parent company
Unique content ID

Salesforce Integration

Through the integration with Salesforce, MCT first checks whether the master record exists. If not, the search is carried out in the company database. The user receives a list of results from which they can select the desired master record. With the selection, the field information runs directly into Salesforce and the master record can be saved.


For example, the following field information can be enriched: company name, address (street, postcode, city), geodata, tax number, VAT ID, commercial register, industry code, business form, date of foundation, managing director, number of employees, annual turnover, company status, website, telephone number, fax number of the parent company (national or international).


Marlin Content uses the business data from leading information providers such as Precisely, beDirect and Bisnode (D&B). The company database offers worldwide coverage.

Feature Overview

Search and identification of B2B master data in the company database
Data enrichment of various field contents
Settings are provider- and country-specific
Update service for regular data quality checks
Inventory of existing master data
Worldwide coverage
Monitor for manually processing and releasing field changes
Creation of internal ISO documents for each process
Add-on for SAP ERP, S/4HANA, Salesforce

Our B2B master data solution is integrated into the ISO solution, governance process (business partner) and governance process (material master). 

Frank_Faeth_400_520
Data Quality Zum Laurenburger Hof 76 60594 Frankfurt a. M. Germany

Frank Fäth

Head of Data Quality and Authorized Signatory
Zum Laurenburger Hof 76
60594 Frankfurt a. M.
Germany
+49 69 - 800 710-0
Contact

Would you like to know more?

With Marlin Governance Business Partner, you can optimize your business partner master data processes in an efficient and user-friendly way, creating a reliable foundation for your business processes.

Downloads

Ausgewählte Dokumente wie Broschüren, Success Stories und Zertifikate für Sie.

Brochure
Data Enrichment in SAP (MCT)
Certificate
SAP Integration Certification
Contact